Market Trends
01
Trend Of The Market
- Environmental protection and energy conservation: With the growing global awareness of environmental protection, consumers are increasingly inclined to choose energy - saving and low - carbon lighting products. Consumers' demand for lighting products that are recyclable and produced in an environmentally friendly process is also on the rise.
- Growing demand for intelligence: As consumers' requirements for the quality of life increase, the smart lighting market has risen rapidly. Smart lights that can connect to smart devices such as smartphones and smart voice assistants, enabling functions like remote control, brightness and color temperature adjustment, provide people with a convenient and comfortable lighting experience.
- Diversified styles and personalization: When purchasing lighting fixtures, consumers pay attention to the adaptability of the lights to the usage scenarios and pursue personalization and uniqueness. Lighting fixtures in various styles, such as Nordic style, retro style, and industrial style, all have their specific consumer groups. The demand for high - end customized lighting is also growing continuously.
- Rise of online consumption channels: The convenience of online shopping has led to the vigorous development of online channels in the lighting market. It is predicted that from 2018 to 2027, the market share of lighting products sold through online channels will increase from 22% to 37%. Consumers are increasingly accustomed to buying lighting fixtures through e - commerce platforms, where they can compare different products and prices and enjoy door - to - door delivery services.
- Great influence of social media: Picture - sharing platforms like Instagram and Pinterest have a significant promoting effect on the sales of lighting products. Some lights that become popular on social media, such as sunset lights and star - sky lights, will experience a short - term sales boom. Consumers are easily influenced by product displays and influencer recommendations on social media, thus generating purchasing behavior.